Integrate A/B Testing inside Framer

Native A/B Testing: Real-Time Insights, Zero Extra Tools

One of the most powerful (and honestly, overdue) additions in the latest Framer update is native A/B testing. As a designer who deeply values both creativity and performance, this feature has already changed how I think about iteration. Until now, setting up split tests meant relying on third-party tools, writing custom scripts, or exporting a Framer site and managing experiments manually. That’s no longer the case. With Framer’s new built-in A/B testing, I can test headline variations, CTA styles, or entire section layouts directly inside the platform—and it’s all visual, fast, and incredibly intuitive.

Setting it up takes just a few clicks. I select a frame or section, create a variant, and Framer automatically handles the logic for randomizing traffic between versions. It even tracks the results in real time through the new analytics dashboard. I recently tested two versions of a homepage hero—one bold and graphic-heavy, the other more minimal—and the platform clearly showed me which one converted better. No code, no plugins, no performance penalty.

What I really appreciate is how seamless this feels. There’s no flicker, no layout shifting, and no guessing. Framer’s rendering engine handles both versions smoothly, so users get a polished experience no matter which one they see. And because it’s all natively connected to Framer’s Advanced Analytics, I can filter results by device, traffic source, and more to get real UX feedback—not just click numbers.

From a client perspective, this is a huge value-add. I can confidently tell clients, “We’re going to test both concepts and keep the one that works best.” That’s a level of performance design that used to require agencies and dev teams. Now, I can do it solo in an afternoon.

This A/B testing tool turns what used to be guesswork into a data-backed design process—and the fact that it's so deeply integrated into the Framer workflow makes it feel like an extension of my creative intuition. It’s not just testing—it’s designing with feedback in real time.